America is one fat nation, and this is great news for those looking into a career in personal training. Personal fitness has evolved into a status symbol, and experts who can provide these services are well paid and highly prized.
This perfect storm of circumstances will in all likelihood continue for the foreseeable future. After all, the vast majority of people out there aren’t getting thinner any time soon.
Numbers don’t lie. The CDC reports that of all U.S. residents age 20 and older, a shocking 67% can be considered overweight or obese. Overall, 34% of all Americans are obese – that’s a third of the population.
These numbers translate to only one thing: business.
Many personal trainers make a career out of making fat people fit; no fat people, no business, and you’d be out of a job. Fortunately, or unfortunately, depending on your perspective, this fitness apocalypse may never come to pass. The Centers for Disease Control report that adolescents from ages 12 to 19 are struggling with weight problems, too, with the statistics showing that 18% of them are overweight. Younger children aren’t immune, either: the statistics say that 15% of children from ages 6 to 11 are overweight as well.
You have the chance to help these people achieve their weight-loss goals. The problem is, how? You have potential clients from every demographic, but the dark side of this is that your fitness program has to be tailored to every demographic.
The potential client base for personal trainers can only be expected to increase in the years to come. It’s important that you learn how to take full advantage of this boom.
The BLS predicts that the job market for personal fitness professionals will see an almost unbelievable growth rate of 27% over the next ten years. What this means, in layman’s terms, is that the number of jobs in the fitness industry will rise faster than almost every other industry.
The cause of this curious (and profitable!) phenomenon, according to the government, is the increasing number of health clubs and gyms. Which, of course, doesn’t explain why all these health clubs are being opened, but you know the answer to that already, don’t you? The war on weight rages on.
I’ve said it before and I’ll say it again: personal training is an excellent career choice. You get to help people and get paid for it. It can be a lot of hard work, though, and you have to be passionate for fitness to succeed. If you want to attract clients, you’ll also need solid marketing skills. And if you want your business to flourish, you have no choice but to get your personal trainer certification.
If you don’t mind some sweat on your brow, a personal fitness career can provide a steady income for years to come. Imagine how calming it will be to work in a field that is actually adding workers rather than laying them off!