Tag: Fitness

The fitness industry continues to evolve and it seems that there is a privately owned gym or studio on every corner in major cities across America. The competition is getting stiff and your success is riding on more than just the quality of the service you provide. Fitness center owners need every advantage they can get when gaining a piece of your local market share. Whether you realize it or not Google is playing a major role in shaping the future of your fitness business. Fitness website design is something that is no longer optional to survive in The New Economy Environment that we have entered.

Online fitness center marketing strategies start with asking a number of questions about your local market and the services you provide but here are some essential things to ask yourself.

1) Does your fitness website design have social media integration and strategy?

2) Do you have a blog attached to your fitness website?

3) Are you blogging regularly?

4) Are you building your list using an email marketing system?

5) Does your website have obvious calls to action?

6) Does your fitness website design funnel customers to where you want them to go?

If you answered no to any of these questions than it’s time to wake up and smell the coffee. A new generation of small business owners are coming into the industry that grew up with all of these skills. They will be your competition is just a few short years.

In addition to having a properly designed website you will also want to do a few other essential marketing tactics.

Google AdWords advertising (PPC)

It is now very easy to advertise on Google to local markets based of a predetermined number of square miles from your location. Keyword strategy and budget will dictate your success here but Google is still king and PPC advertising needs to be included in your overall marketing plan.

Clean up your local data.

Local search is a huge opportunity for local businesses to take advantage of. Although this is time consuming it is a must for fitness centers. First make sure you claim your business on the big three engines.

1) Google Places

2)Yahoo local

3) Bing local

Data providers

1) Acxiom

2) InfoUSA

3) Localeze

Internet Yellow Pages

1) Yellowpages.com

2) local.com

3) Superpages

4) CitySearch

5) Mapquest

These are just a few examples of how to list your fitness center to increase your chances of ranking higher in local searches in your niche.

This all sounds like a lot but don’t let yourself get overwhelmed. Take it one step at a time and remember you can always contact a professional to assist you.

The Big Picture

The main point here is don’t wait any longer. Pay attention to what is changing in today’s online dominated marketing strategies. These things take time and the sooner you take action the better off you will be in a year from now. There are many factors not even discussed today that will play a role in your fitness website design but the most important thing to understand is that they all work together for a greater cause. The more content you put together the more powerful you will be in The New Economy.

Source by Mike David Singer

I always go into a bit of a panic before a long vacation because I’m worried about getting out of my exercise routine and turning to blubber. Does anyone sense any irony here? You’re supposed to go on vacation to relax and to take a break from your routines of all forms. However, I’ve done more than my share of travel now, so I’ve found some great ways to completely and totally enjoy my trip while staying healthy.

The most important thing to remember though is that you should enjoy yourself, not think about if the dessert from the Parisian bakery is going to make you fat. When is the next time you’ll be in Paris, and when was the last time one thing made you fat? Enjoy it! Just don’t go overboard. That said, here are some tips for keeping fit while travelling:

-Eat like a local: If you’re in a foreign country, it’s much easier to find unprocessed, unrefined foods that are balanced and good for you. They also don’t have the massive portion sizes that we do in America. If you’re mostly a domestic traveler, this obviously won’t apply, but stick the general guidelines I have throughout the site.

-Share dishes: Order a few small plates and split it all, or you can get an app, entree, and dessert to split with two people. That way, you not only get to try a wide variety of new things and multiple courses, but you can also cut back on the amount you eat.

-Make it an active trip: I found this especially easy in more rural locations. You can hike, kayak, go rock climbing, etc. If you’re in a major city, tour the city on foot. You’ll be moving all day, and will definitely get your fill of exercise in.

-Find a gym: It’s surprisingly easy in big cities. I was just in Johannesburg and Cape Town, and went to the gym once in each city. Sometimes you’ll have to pay a day use fee, but if you’re dedicated enough, it’ll be worth it.

-Bring exercise bands with you: They’re easy to pack, and cheap to buy before you go if you don’t have them. You can work out your arms with those, and you can do push-ups, crunches, squats, and lunges with your own body way.

-Try new and strange things: Snails, spicy bugs, fish heads, oh my! There are a lot of interesting and unique foods you can try out in other cultures, so give it a try. No matter how strange, they’re almost guaranteed to be far better for you than the processed foods we have in the US.

The main thing to keep in mind is that you are on vacation and you should enjoy, experience, and relax. You’ll never do that if you’re stressing about the calories you’re eating or how long it’s been since you’ve hit the treadmill, so just live it up!

Source by Megan Serow


Assessment of cardiorespiratory fitness is important for both athletes as well as the members of the general population. In athletes for apparent reasons. While in general population, VO2 max can be used to predict subsequent development of cardiovascular disease. Thus, VO2 max studies can be used for prevention, both primary as well as secondary, of development of cardiovascular sequelae like angina pectoris or myocardial infarction.

Furthermore, since cardiorespiratory fitness has been linked decisively to early deaths from a variety of causes, VO2 max studies in general population assume immense significance.

So what exactly is VO2 max? Well, in literal terms, it is the volume (V) of oxygen (O2) during maximum exercise that your body is able to transfer. As we all know, during exercise, your body needs energy and the chemical reaction to produce energy require oxygen (especially aerobic exercises). Thus, the higher your VO2 max,the more your body can transport oxygen effectively during times of intense training. Therefore, you will be able to train longer at higher intensity levels.

Methods of Assessing VO2 max

VO2 max can be measured using either maximal or sub maximal exercise testing protocols. Maximum exercise testing involves pushing the subject to the limit of intense physical exercise. So much so, that immediate medical attention is usually required. Maximal exercise testing is a true reflection of VO2 max. However, for obvious reasons, this method is best avoided, at least in the general population. Most authorities recommend the submaximal method (using submaximal loads of exercise intensity). Once the values are obtained using this method, regression equations are used to predict the actual VO2 max.

Whereas, maximal exercise testing is more sensitive, submaximal exercise testing is safer, esp. when implemented in members of the population who are not accustomed to training.

Maximal Exercise Testing:

Maximal exercise testing requires trained individuals and sophisticated equipment. Therefore, it is used only in certain clinical settings.

Submaximal Exercise Tests

Astrand and Rhyming Step Test: This test is carried out using a 33cm step/ aerobic bench for women and 40cm step for men. It involves stepping up and down the step or bench at the rate of 22.5 per min. ECG and steady state heart rate readings are taken. It would require 25.8 and 29.5 mL/Kg/min of oxygen uptake for women and men respectively.

YMCA step test and The Canadian Home Fitness Test can also be used for submaximal exercise testing. The step tests are popular because of use of minimal equipment and ease of implementation. Another major advantage is the minimal cost as well as the fact that large number of subjects can be tested at the same time as shown by The Canadian Home Fitness Test.

3 min. YMCA Step Test: This test determines how quickly your heart rate returns to normal after a bout of exercise. It uses a 12 inch aerobic bench. The subject steps onto the bench with a rate of 24 per minute (estimated oxygen uptake of 25.8 mL/Kg/Min.). After 3 min., the subject immediately sits down and the HR is counted for a minute. It is crucial that the HR is counted starting within 5 sec of stopping the exercise. The obtained HR values are then used to compare against established norms.

Treadmill Tests: A minimal of 3 min. treadmill test using 70% of heart rate reserve or and 85% of maximal heart rate as the end point of test is a better predictor of VO2 max than the step tests. Pretty much like in the step tests, achieving a steady state heart rate is imperative to get accurate data. Thus, the need to carry out the test for a minimum of 3min. Variety of treadmill test protocols are used: Bruce Protocol being the most popular of all.

Cycle Ergometer Tests

Astrand-Rhyming Cycle Ergometer Test: This is a 6 minute single stage test. The subject pedals at a rate of 50rpm to achieve a HR between 125 and 170 beats/min. HR should be measured during the 5th and 6th minute of the test. An average of 2 or more HR reading is taken and used to estimate VO2 max from Modified Astrand-Rhyming Normogram.

Other test like Maritz Test use a multi-stage cycle ergometer test …

Many people rarely consider the need for professional group fitness instructor liability insurance. It makes sense, however, that in our litigious society precautions should be taken to ensure that those who choose to earn their living as a fitness instructor are protected against legal damages, whether the charges are warranted or not. Most insurance companies will cover actual fitness facilities as well as their employees up to a certain limit and under certain conditions; however it may be only the lowest coverage possible with certain exclusions and conditions. If you are an independent fitness instructor, or even working full time for a fitness facility, it is vital that you consider protecting yourself with a group fitness instructor liability insurance policy.

What is Group Fitness Instructor Liability Insurance?

Group fitness instructor liability insurance protects physical fitness instructors against damages incurred or legal actions brought about by claimants as a result of the instructor’s training duties.

Common reasons for litigation against instructors include:

o Muscle injuries

o Joint injuries

o Back injuries

o Broken bones

o Bruised bones

Most group fitness instructor liability insurance policies will cover the common causes or hazards that can occur during training and result in the losses mentioned above. Common claims include:

o Injury as a result of poor supervision

o Injury as a result of poor training technique and education

o Injury as a result of overtraining

o Injury as a result of lack of adequate stretching or cool down periods

People can also claim mental damages, stress, or humiliation. For this reason it is extremely important that your group fitness instructor liability insurance policy gives you the most specific and comprehensive coverage possible. Although certain endorsements (additional coverage) may add to the total premium that you pay each year, in the end it will be well worth it. Too many frivolous lawsuits are settled in favor of the plaintiff to warrant gambling with your coverage amounts and limits.

Limits of Coverage

As for the limits of coverage, most insurance companies will offer a basic policy with an aggregate limit of $500,000, $1,000,000 or $2,000,000. They may also have a per occurrence limit that is significantly less than the total policy limit. It is important to understand this distinction because if your policy limit is $1,000,000 but your per occurrence limit is only $100,000, this means you are responsible for paying any monies owed to the other party that exceed the $100,000 limit. For example, if the judgment against you is $150,000 and the per occurrence limit is $100,000, you will be responsible for paying the remaining $50,000 out of pocket. If you do not have the $50,000 in cash or savings immediately available for payment, wage garnishment and even asset liquidation can occur.


When considering a group fitness instructor liability insurance policy, remember that it is always best to be over insured and not need it than to be underinsured and end up with a large debt that you will have to end paying for the rest of your life.

Source by Ian Pennington

You don’t need to spend a lot of money on an expensive gym membership when you get Verizon FiOS TV service at home. Verizon FiOS On Demand offers a full range of workout videos that you can watch instantly anytime you want. Need to work out before you head off to the office? Just go to On Demand and choose the workout you want for that day. Do you want to find a way to calm down after a tough day? Don’t spend money on a yoga class. Just head home and search through the workouts available on Verizon FiOS TV On Demand.

Paying for a gym is one of the biggest expenses that people have, and most people don’t even bother to go on a regular basis. You know you should go, but once you get home from work you don’t want to head out again and fight through traffic to get to the gym right? Then don’t. You can choose from a wide range of state of the art workouts using Verizon FiOS On Demand. The workout lineup is rotated on a regular basis which gives you a chance to change up your workout routine and try something new, or you can stick with your old favorites. Here are just a few of the types of workouts that are available with Verizon FiOS TV service:

Boot camps – Boot camp workouts are very trendy right now and boot camp style gym classes can cost a fortune. Stay home and you get the benefits of a full boot camp style aerobic workout right in your own living room. Have your friends come over and do the workout with you so that you’ll have extra motivation to keep doing the workout. Boot camp workouts usually combine a wide range of aerobic styles so you can get a full workout in a short period of time.

Yoga and Pilates – Yoga and Pilates classes at gyms are always full, some of the popular Pilates classes even have waiting lists. You can skip the lists and get the same strength training workouts at home using Verizon FiOS. On Demand workouts from the most respected names in Yoga and Pilates are always available so that you can get a great workout from a reputable source. And you can get it for free.

Dance – Dance workouts are very popular and Verizon FiOS lets you choose from many different styles of dance for your workouts. Flamenco, Bellydance, Striptease, Classic Ballet, Jazz and Urban/Hip Hop dancing workouts are all available as well as dance workouts that combine these dance styles into one. You can choose a different dance workout for everyday of the week and stay fit without getting bored.

Don’t waste money on an expensive gym membership that you won’t use or on expensive home workout DVDs that will leave you bored after a few weeks. Workout with Verizon FiOS On Demand and you can choose the style, level, and length of workout that is right for you.

Source by Russell Blanc

The Timex T5G971 is one of those truly remarkable fitness heart rate monitors that come by just once in a blue moon. It has a combination of function, style and most important, class. These are features one does not usually associate with heart monitors but by the way that technology advancements are going, everyone is looking for that edge over the competition. This Timex Heart Rate Monitor is the answer to Polar's many good monitors plus Garmin's successful Forerunner series. It joins favorites from the Timex Ironman series. The following write up is just a short review on the Timex T5G971.

Timex Heart Rate Monitor Iconic Features

The T5G971 has many great features that really set it apart. The first thing that is great about this monitor is that it can be easily worn by both men and women. This gives it a lot of versatility that is missing on most other heart monitors. It also comes with a chest strap that works with the target heart zones on the watch. These ensure that you workout within your limits and your training is as effective as possible. With this Timex heart monitor you will no longer waste energy and time working out without any progress at all. It is one of the most ultimate fitness heart rate watches out there today.

Functionality and control on the T5G971 Timex Heart Rate Monitor is easy and accessible with the large display and controls. It can be quite frustrating when you are in full workout mode and trying to use and read you monitor at the same time. This fitness heart rate monitor is also great as an everyday watch because it comes with date and time displays, is water resistant down to thirty meters and has a battery life of two years. Yes, it is one of the best.

Shortfalls of the Timex T5G971

According to a user survey carried out by Amazon.com, this Timex heart rate monitor is rated four stars out of a maximum five. However, a few minor issues were common amongst users. The first one is that the sensors on the chest strap sometimes take time to connect to the watch. The second is that this heart monitor has a simple look to it. People will often think of it as a cheap low end model but this is where looks are deceiving.

The Timex T5G971 Fitness Heart Rate Watch is one of the most complete heart monitors out there today. If you are looking to take your training and workouts to the next level, do check out the Timex T5G971.

Source by Edward Price


If you choose a fitness club on the other side of your city, will you be capable to remain motivated and make an effort to visit regularly? Probably not. Particularly on those days when your determination is on a minimum and your work agenda is beyond busy. A good fitness club location will ideally be someplace between your home and your job. Having a fitness club in the area is going to reduce your stress level, keep you doing exercises and save you a lot of travel time.


Joining a fitness club can be a big financial investment. Gym membership charges aren’t to be taken lightly and are often the main reason why people choose a specific gym. Inexpensive gym subscriptions may seem like a much better option in the beginning, but could be a poor choice if these gyms can’t accommodate your needs. The same thing goes for more costly fitness gyms. You may be paying too much for what you are receiving. Additionally, many fitness gyms will require a registration fee. You might simply wait for any special offer to save on these fees, but you may also speak to the staff. Suggest that you’re considering several other gyms as well and figure out what kind of offer they can present you with right away.


Gym amenities and fees go hand in hand. If you are not planning on using much of the facilities the gym has to offer, you might be over paying. Alternatively, if you like a sauna or a decent swim after your regular workout, a less expensive gym without those amenities may not be right for you. Be sure to discover what the gym’s facilities are and how regularly you will be using these. Modern facilities can be a good way to get your attention to sign-up, but you have to be sure you will need all the gym has to provide. If you need specialized facilities such as no cost car parking, group classes or group classes, see whether they are included in your membership or whether you need to pay extra for these.

Membership contract

An excellent fitness club agreement exists in order to safeguard both your own and the fitness club’s interests. Find out how the personnel interact with you and if they can be pushy. If they expect you to join on the spot, walk away. Ideally you would want to carry the written agreement home with you, read it very carefully and think about it. Figure out just how long the written agreement is good for and if there are any concealed charges. Will your agreement carry over automatically? Hammer out a deal with the staff, view it as a sport and you can frequently get significantly lower rates. Request to try the facility before signing a binding agreement, but watch out for any paper that you need to sign. Less respectable fitness gyms could slip you a contract while saying it is a form for “liability purposes”. Always look into the terms and conditions of your membership contract.

Opening times

Will your favorite gym be open during the hours that you might be thinking of working out? Many people exercise in the morning, some prefer the evening hours and there are fitness gyms that are closed during the weekends. You want to look for a fitness club that will suit your hectic schedule. Otherwise, you will be paying for a gym you can’t get access to at times that suit you the most.


Excellent fitness gyms have good personnel, who are supportive, warm, friendly and skilled. The personnel should answer all of your questions, help you build-up fitness workout routines and even spot you during workout sessions. Make sure to ask about their accreditations and see how they treat you as a potential new member. In case you are struggling in getting your questions answered beforehand, be skeptical of the way they’re going to treat you when you’ve signed up with the gym. Friendliness is a big benefit. A depressed facial expression as a welcome to your fitness club can drain all of the energy away from you.

Regular members

What’s important is that …

It’s tough to go to the gym when you don’t have the right women’s fitness clothing to wear. There are many options to help you stay in shape with a great selection of women’s sportswear on the market. You’ll be able to find stylish women’s exercise pants and women’s exercise shorts, along with lots of T-shirts, tank tops and hoodies for great women’s athletic clothing.

With the right women’s fitness apparel, you’ll have a hard time coming up with an excuse not to hit the treadmill. You need to feel comfortable while exercising, and women’s workout clothes don’t have to be skintight to look good. Look for cute, loose-fitting clothing, including soft yoga pants, silky organic tees and comfortable shorts. If you like the support you get from a tighter fit, you’ll should look for supplex women’s athletic clothing and sportswear.

From sports bras to long-sleeved runners’ shirts, you have enough options to create the ideal wardrobe for whatever activity you do to stay in shape. Make sure that they fit well and gives you room to breathe and stretch so you won’t be tempted to skip the gym. If you enjoy exercising outdoors, look for sweatshirts and sportswear to keep you warm and jackets to keep you dry on those cold, rainy days. Buy women’s athletic wear made of supplex to ensure that you stay warm but don’t get too sweaty while exercising. For the summer months, you’ll love how you look in the shorts and T-shirts.

Find sportswear and women’s athletic clothing that stretches and wicks away moisture for a comfortable fit. Look good and stay in shape with new women’s athletic clothing and sportswear. Look great in women’s athletic clothing and sportswear while you get in shape or work towards becoming healthy and thin!

Source by Kaia Korbell

With so many different fitness programs in the market today it does become difficult to filter out the bad ones. You can find programs ranging from overall fitness health, to precisely picking programs for just six pack abs, which is a major market. Lets see what makes a plan the best home fitness program.

A good health plan will include a full range of exercises you can do in the comfort of your own home. It will illustrate key workouts you can do during your free time and without needing a gym membership. When you are picking the fitness plan you want to follow try to pick one that doesn't require a membership of any sort, and pick one that requires the least amount of equipment.

Just because we're talking about fitness doesn't mean we need an entire home gym, there are good fitness routines that don't even require anything except your own focus and determination. I like training programs that only require 1 or 2 piece of equipment. For example, I find Mike Geary's fitness program very valuable because it gives you an outline of which workouts work best, especially for getting six pack abs. Tom Venuto also has a good fitness plan, however I find it difficult to read and understand.

My vote for the best home fitness program has to go to Mike Geary's program. Simply because it's discreet, to the point, with no fluff. Try this health plan for 1 week:

1. Workout your upper body 2 days a week
2. Workout your lower body 2 days a week
3. Workout your core 2 days a week

I find this plan adequate, it's vital to have 1 full day of rest because your body needs to recover and build.

Source by Ernie Mata

Is the Life Fitness Crosstrainer a good buy for your home? This guide gives you the most important strengths and weaknesses of this home fitness machine – to help you decide today.

This fitness equipment is the home version of Life Fitness' popular health club cross trainer. The Most Important Features Are:

** Total body workout with synchronized upper- and lower-body movement.
** 18 workout programs, 7 personalized workouts, a race mode and goal workouts.
** Heart rate monitors: Polar wireless and Life pulse digital contact heart rate monitoring system (including wireless chest strap).

Here are some of the strengths and weaknesses of Life Fitness Crosstrainer:


1. Definitely Health Club Grade

Those who love using the professional Life Fitness Elliptical machines at the gym cannot find another elliptical trainer with the same natural motion . It's Solid as a rock. It has a welded frame and is constructed the same as the professional model and the motion is the same. It functions the same as the health club version – smooth and comfortable.

2. Completely Silent – You don't have to hide it in the basement

The home version of this elliptical is much quieter than the health club version. It's completely silent and doesn't even have that little whine noise that the health club version has. No need to hide this one down at the basement!

3. Boredom is Not an Option

This crosstrainer allows you to change programs without restarting or losing your current workout information . You cansave the name, age, weight, and workout preferences for two users in your house. Boredom is never an option with 18 different workouts that can make anyone happy. It also has a very easy-to-use console.

4. Oversized Pedals

The Life Fitness elliptical has oversized pedals, so no matter how big, small, wide or narrow your feet are – you will feel comfortable on it. These pedals are also optimally spaced to minimize lateral hip shifting – preventing stress on your lower back.


It can be a little struggle to carry the main part of the machine to your house, because it is a little awkward and bulky and weighs over 200lbs. It is fairly easy, though, to assemble and takes about an hour. Also, the price is not cheap – as with all high-grade products. The lowest price of Life Fitness Elliptical is 2999 $.

The Bottom Line:

The Life Fitness Elliptical is fantastic. It will keep your heart racing without being bored for a second. It feels smooth exactly like the health club version – but it's much quieter. Most customers enjoy it so much they use it everyday without being bored – It has enough options to keep anyone happy. It is well designed and helps eliminate or lessen the negative effects of back problems. Basically it's well worth the price.

Source by Meital James

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