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Traditional forms of advertising just aren’t cutting it anymore. Commercials and online advertisements are easily overlooked, skipped, and muted, leaving budgets with little to show in regards to customer acquisition and brand awareness.

This is 2018 and people are searching for information from those they trust or see as experts. That’s what makes influencer marketing so valuable. It opens the door for authentic stories and experiences to formulate around brands in a way that can’t be accomplished through other types of advertising.

If you’ve been hesitant to take the plunge into influencer marketing, then hopefully these five strategies that big brands implement will change your mind.

1. Celebrities or No Celebrities? That is the Question.

It makes sense to think that if a brand hired a celebrity with millions of followers, their campaign would be more successful because it would reach a larger audience.

But this couldn’t be further from the truth.

Recent research has shown that engagement actually starts to decrease as follower counts grow. After evaluating over 800,000 Instagram users, Markerly discovered that those with 1,000 or fewer followers had an 8% engagement rate, while users with over 10 million followers only had a 1.6% engagement rate. The research goes on to show that hiring influencers with 10,000 to 100,000 followers gets you the best results.

One of the biggest reasons for this is because micro-influencers tend to build a following based on what they share on their blog or social channels. If someone consistently posts about being a mom, odds are that other moms are going to follow along and relate to that influencer’s content. With each new post, more and more credibility is built, and eventually this influencer may become their audience’s go-to expert on the topic.

By the time that influencer publishes a sponsored post about a product they’re raving about, they’ve already built the trust of their audience, and those followers will want to try the product as well. This is a win-win situation because as more followers begin to talk about the product or buy it, the brand should experience a lift in their own follower counts, as well as their sales.

Aside from having better engagement rates and a more targeted audience, micro-influencers also cost significantly less than celebrities. Hopper HQ recently shared that a single Instagram post from Selena Gomez costs $550,000. In contrast, it costs $214 on average to hire a micro-influencer in the United States to post on Instagram. That means a brand could hire approximately 2,570 micro-influencers in exchange for one Selena Gomez post.

Bigelow Tea, in collaboration with Walmart, realized their money was better spent with micro-influencers, so they worked with Collective Bias on their Tea Moments campaign, and the results were stunning. By hiring influencers in the healthy living and wellness verticals, the product fit authentically into their blogs and social channels. The content was so well received by the influencers’ audiences that Bigelow Tea experienced an 18.5% sales lift and over 44 million impressions from the campaign.

2. Creative Freedom – What It Means and Why It’s Important

A common mistake brands make when first working with influencers is trying to have too much control over the process. If you chat with an influencer, odds are they’ll tell you creative freedom is one of the most important things they look for before agreeing to participate in a campaign. They understand what their unique voice is, and if they aren’t offered the ability to keep that voice, odds are they’ll decline working on the campaign. Or worse, if they participate in the campaign and their followers don’t respond well to it because it appears inauthentic, the brand may develop a negative conversation amongst their target audience.

While it may be difficult for brands to give up control of the creative process, it’s important for influencers to be trusted to do their best work. This is why hiring influencers who are on-brand with your values and style is so important.

DSW’s 12 Days of Converse campaign found five influencers that fit their ideal demo and hired them to design two to three pairs of Chuck Taylors, then announce to their followers that they could win a …

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It was not long after the birth of telemedicine that m-clinic apps for doctors took over and now they are commonplace within the healthcare setup. From remote consultation to smooth billing, these apps have helped the doctors organize their practice and provide efficient healthcare services to their patients.

Every other day, new apps for doctors are making their way into the healthcare setup. Each new app has better features than its predecessors to help the doctors overcome the problem of communicating with their patients and to bring high quality medical services right to the threshold of the patients (into their palms, to be more precise).

Mobile apps for doctors-the new communication channel

Mobile apps have brought ease of communication for the doctors, where contacting the patients located in remote regions is no more a problem. Mobile apps for doctors have evolved to include some remarkable features like chat, call and video consultation. These mobile apps are nothing short of virtual clinics where patients can benefit from prompt healthcare services provision. They are an incredible tool for patient engagement.

The use of these m-clinic apps for doctors is not limited merely to doctor-patient communication. They are also being used by health professionals separated by distance to get in instant contact with each other. This way, mobile apps help improve the efficiency of communication for the purpose of timely delivery of healthcare services to the patients. Prompt medical delivery was never this smooth and easy.

Mobile apps act as billing gateways to solve the problem of remote billing. This way, they have overcome the conventional means of billing, making the whole billing process more streamlined and efficient. With these doctors’ apps, billing the patients in remote locations is no more an issue.

When it comes to establishing a successful medical practice for doctors, these mobile apps are playing a significant role to help the doctors make their practice grow. They are contributing remarkably towards branding and these m-clinic apps for doctors can now be recommended to the patients for download so that they can easily contact the doctors 24/7. This way, doctors are making their health setups expand exponentially within short time frames.

How frequently released mobile apps for doctors are helping the health industry

Mobile apps have completely revolutionized the approach of doctors and even the patients, towards healthcare. They have helped improved the quality of life for the patients besides helping the doctors improve their services. Even with frequent release of health apps, there are only a few good quality apps that can be relied upon and are being flagged for their quality by the patients and doctors alike.

The mobile apps for doctors are the next big thing in the healthcare industry, providing easy and prompt communication between the doctors and their patients, as well as between doctors located in other areas. This way, mobile apps are helping the doctors employ a multi-disciplinary approach for improving the health of their patients by benefiting from the expertise and experience of their colleagues located across the country and even across the globe.

New apps for doctors are continuously being released and they have completely revolutionized the concept of m-health, taking it to another dimension. These health apps are helping the doctors conserve massive amounts of revenue which can be channeled into other demanding sources. Health infrastructure within the country has become better and is being improved further still owing to these m-clinic apps for doctors.

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Source by Aditya. K Kapoor

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