Tag: Booming

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. …

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Mobile applications development companies have been well answering to the call of on-demand economy and sweating it out to build apps that will get services to the doorsteps of consumers. When in need of a car to ride away or a maid to take care of their homes, people today can just go through their mobile screens, open an app and hire the same. While the on-demand economy will thrive because it is making daily lives of people more resourceful by providing them great convenience, there are multiple business sectors that are leveraging the idea of on-demand apps.

Let’s discuss some of the prominent business areas where on-demand services app is playing its part well and generating new revenue streams for the entrepreneurs.

#1 Local services

The story of on-demand services started out when some local shops or food stores started delivering their products on the doorsteps of consumers staying with a proximate range. App has been the medium for customers to view their products and place orders.

Following the trend, many big and small food-centres, grocery stores, clothing and retail outlets started out with their own on-demand deliveries. Major triggers for the customers to use their apps are the comfort of shopping from home, bit cheaper prices, can search over a range of products, and can even shop from the stores which are not at a convenient location.

#2 Personal Utility services

Use of on-demand apps also shore up tremendously in the realm of personal utility and healthcare services. Apps in these segment include services of stylists, fitness trainers, therapists, body spa, tailoring and so forth. While to avail any of these, people earlier have to either walk into the services centres or call beforehand to get appointments, with apps they are now getting all personal and healthcare treatment at their homes.

With easy-to-use apps, people can now view the types of services offered, hire an executive and get themselves served. Even payments are going cashless with such apps, as customers have the option to make in-app payments using credit/debit cards.

#3 Transportation

There’s no stopping to the evolution of on-demand services in travel and transportation. Perhaps the fastest growing type of apps business, ‘private cars on hire’ is the recent buzz of all metropolitan towns and cities. Also available with facilities of pool or shuttle, on-demand cab services are gradually overshadowing the conventional taxis, available less and from the stands. Contrary to this, people can now hire a cab right from their present location. They get to see the cabs available in their proximity via the app and tap on ‘hire’ to get themselves picked up.

#4 Homecare Services

There’s more of the on-demand apps! Apart from personal care, they are now available for different household services including laundry, home cleaners, cooks, electricians, plumbers, babysitters, pet sitters, etc. So, instead of searching for services providers from different sources and approaching them personally, they can use apps. They are performing the role of a middle-man between the homemakers and the services centers. Furthermore, with such an app, service providers can now tap profits from the distant markets apart from the locals.

To cut it short, on-demand mobile applications development is booming fast. Even before companies can realise what an on-demand app can do to their business, consumers are getting crazy over the trend. And, why not? Those apps are like mini-guide in their pockets, helping them get what they want in minutes. Soon a time may come when people won’t venture out of their homes to look for a service or product.

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Source by Rob Stephen

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