Tag: Market

1. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.

Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type test to figure out the best keyword tags to use. You should ask yourself questions like “Which words describe my app?” and “Which words are my competitors using?” Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren’t getting.

Titles are also an important aspect to take into consideration. Much like a title page for SEO purposes, the app name serves as a relevancy signal that the app store algorithms can pull search results from. Many companies include keywords into their main title to help pull their app to the top of search results within their category. A common mistake is to not include the actual name of the app into the title. The overall goal is to have a strong presence as a brand, therefore people need to know your name and not just what your app does.

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the readers eyes and less cumbersome. Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leader boards is a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other persons high score or have a longer run tracked.

3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts farther down the line. Once you have an established microsite for you application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.

Materials that should be included in your press kit include high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalist that wish to write about your app to have official high quality visuals that can be used in their articles or blogs.

Another essential part of your press kit should be all of your relevant press …

Clothing is among the basic necessities of consumers. This means that they are important items that people should get for their daily needs but they would also not like to spend a fortune on clothing alone. They would still like to spend more on other necessities like food and shelter. This is where wholesale clothes as the best answer for them.

Aside from getting affordable clothes from these suppliers, buyers can now get wholesale accessories like wholesale jewelry that will help them be in fashion even on a tight budget. These accessories can be in forms of wholesale jewelry or even clothing accessories. As long as they will accent the clothes, they will get the accessories that they want at the price suitable for their needs.

If you are someone who plans to enter the business, you have to think that you can also sell accessories that are not really fashion related. This means that selling accessories need not really to be focused on earrings, scarves and others. You can also sell accessories that can be useful in other activities like in sports or exercises.

One of the most common clothing accessories that people can use for exercising is a jacket. Although this is a major type of clothing, it is still something that people can add on to what they wear to keep them protected from too cold weather especially if they want to run outdoors. Aside from this, jackets can also be helpful for them in keeping warm and sweating to lose weight.

The next type of accessory is headbands. These are good for people who have long hair or bangs and are irritated every time they cover their eyes while running. This can also protect them from accidents since their hair will not cover their eyes and see if they will run over something.

Third, you can also get hats to sell in your stores. Although some consumers want to wear headbands as their accessories, you may not want to let hat lovers pass by and lose some of your income. There are a wide variety of hats suitable for buyers like sun visors and regular hats. The good thing about this accessory is that they can work in two ways for the buyers. First, hats can protect them from the sun’s heat. This is essential to help avoid heat stroke and headache from intense heat. The next function of hats is to keep hair from covering their eyes.

There are still man exercise accessories that people can use for their fitness needs. You just need to look online and get the accessories that you think will be perfect for your business and start investing on them. The benefit of entering this type of business is that this market is starting to increase steadily since more people are thinking of getting into shape compared in the past. There are many suppliers found online that will give you the best business prices for higher mark up and ensure your business’ success in the industry.

Source by Moshe Sergev

Is there a book inside of you? Start with a PDF eBook. Where does your interest lie? Fiction or self-help books? In this article I address both.

To create a PDF eBook either fiction or self-help, it’s better you start typing in MS Word document.

If it’s a fiction or self-help book you will type, it’s better you write out a paper draft and then type it fast on MS Word document.

You just don’t want to write an ordinary or average fiction or self-help book. Whether it is a paid or free book you will write to grab the attention of your adequate audience, it’s best to write a brilliant, innovative book which your audience will like.

For fiction eBooks write some interesting story from your life experience. In that case you will not have to work hard to make up imaginary characters and come up with a plot. You just have to write the story as you know and type it on MS Word.

On the other hand, self-help books can be in the area of health and fitness, improving confidence or concentration power and the lot. There are lots of books in these niches and so you will have to come up with a killer title with superb, innovative content.

The eBook you write on self-help should give insightful solution(s) to a problem or two. It should be something new that helps to attract readers in your niche.

Fiction and self-help books should have copyright information, disclaimers, table of contents, page numbers, preface, introduction and upcoming chapters on your story in case of fiction or on the self-help title you have chosen for your self-help eBook.

After writing and typing are complete, proofread your chapters thoroughly three times. This gives you the edge in making your eBook free from grammatical/spelling errors.

Your eBook either fiction or self-help should have a glamorous e-cover as well which you can design on your own by getting appropriate images from the web and using matching/contrast colors for fonts of your book title and author’s name. You can also choose suitable font styles. Or if you don’t want to go through the pain, you can get professional help.

Once your MS Word document is in place and ready, convert it to PDF by using “Save As PDF” option. You can then upload your file to the landing page of your download URL at the backend. Next send the opt-in page URL to your subscribers for your new eBook and also promote it on your Facebook page and website. You are likely to attract a whole lot of subscribers who download your paid or free eBook. This way you not only attract subscribers but also gain publicity of your eBook(s). And once the word is out, more people will subscribe to your newsletters and buy and read your eBooks. Sounds good?

Source by Rosina S Khan

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