Tag: Marketing

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As an affiliate marketer your main job is to presell the products that you are promoting on your website. When you are preselling exercise and fitness equipment, knowing the reasons why people buy them allows you do a better job at preselling.

Below are some of the reasons that people want to buy exercise and fitness equipment. These reasons can also be why people would buy equipment for someone else.

To lose weight and tone their muscles
To become healthier and feel better
To build a lot of muscle
To make their body to look more attractive
To slow down the aging process
To help in the recovery from an illness or injury
To please their family members or other people in their lives
To fit into their clothes
To be more successful in their career or get a new job
To follow an order from a doctor
To get health insurance or life insurance
To be able to exercise in the privacy of their home
To prepare for an upcoming event such as a wedding or high school reunion
To make a one-time purchase instead of buying a gym membership

There are many types of exercise products that affiliate marketers can promote. It is a good idea to choose a niche to specialize in.

Below is a list of some of the products that you can promote.

stationary bikes
spin machines
Pilates machines
free weights
rowing machines
gliders
treadmills
weight machines
trampolines
ski machines
ellipticals
resistance bands
multi equipment machines
jump ropes
stair climbers
balance balls
sports training equipment
ab machines

You can also feature products related to exercise equipment on your website. Some related products are:

Exercise clothes
Videos and DVDs on exercise programs
Health and fitness magazine subscriptions
Diet plans
Books about healthy cooking and eating, diet plans, exercise plans
Extra equipment or attachments to the products

On your affiliate website you should have words or phrases that will help sell the exercise equipment. Sometimes just one word will resonate with a person and persuade them to buy.

The following are positive words and phrases related to exercise.

lose weight
feel healthy
look better
stop aging
build muscle
increase stamina and endurance
no embarrassment
improve confidence
get in shape
live longer
increase energy
feel thin / sexy / younger / more attractive
look thin / sexy / younger / more attractive
tone up
fit into old clothes
keep the weight off
enjoy the beach
lose fat
eat more
wear a swim suit

Using images and graphics on your website will also help sell the exercise equipment. Visitors to your site will project themselves in the pictures and this will help persuade them to buy.

Some imagery ideas are:

Before and after pictures of people getting into shape
People smiling and enjoying exercise equipment
People at home using the equipment while watching TV or being near their young children

If you are planning to drive traffic to your website by using pay-per-click advertising you will need good keywords for your ad campaigns.

Here are some keywords and phrases related to exercise equipment.

fitness equipment
exercise bike
home fitness
gym equipment
gym machines
home gym
exercise equipment
fitness machines
weight lifting equipment
used exercise equipment
exercise machine
exercise
abdominal equipment
fitness exercise equipment
home exercise equipment
weight equipment
exercise program
exercise bike equipment
sports equipment
fitness exercise

Informative articles are something you should have on your affiliate website. These not only help sell the equipment but will help the search engine optimization of your site. Articles will keep visitors on your website for longer and will improve the overall quality of your site.

Here are some ideas for articles relating to exercise:
How a person used the equipment to quickly lose a lot of weight.
How a person got in shape and it helped them get a date.
How a person improved their overall health and fitness
How easy it is to set up or use the exercise equipment.

Building a list of subscribers will enable you to establish a long-term relationship with your visitors. In order to get them to sign up for your mailing list or newsletter you can offer them a free information product related …

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Video marketing is a natural tool for growing your fitness business. Most trainers enjoy showing exercise or talking about it much more than they do conducting a sales consultation. If you want to get more paying fitness clients, you want video. In any advertising or marketing efforts images stand out before copy. If your amazing headline captures someone's attention first, your image is going to be a close second. Place a video beside a static photo and the video wins.

In a world of instant gratification if you can give a prospective customer a piece of what they'll be getting when they become a client you'll edge out your competition, providing you do it right. As a fitness marketing coach the mistakes I see in use of video are common. The focus of this article is taking doing video, to doing it right.

Mistake # 1. Not doing it at all.

If you're not doing video marketing. Start. You're going to make mistakes but you can start developing the habit and systems for regularly shooting videos and posting them. From that point you can start focusing on getting better results. Any less than desirable attempts can still be salvaged.

Mistake # 2. Starting without an objective.

When you contemplate writing a big fat check for a radio or print ad you think hard about what you want the ad to do and what action you want the prospective customer to do once they've been exposed. Your free video marketing strategy should be no difference. After viewing do you want the customer to register for a bootcamp, a complimentary session and how should they reach you? Should they call you, click on your active link, or what action do you want them to take?

Mistake # 3. Turning on the camera without a script.

To make a video that's conversational and friendly, casual and compelling, you have to know exactly what you are going to say. That starts at the drawing board. If you have resolved the second mistake and you have an objective, then your script should lead the customer to wanting to do just that. That is not going to happen by accident. Like making a sale, certain steps have to come in advance of asking a customer who doesn't know you until watching you the first time to take action. What happens in a sale? You discover the problem, right? So in your video you are first going to talk about the problem, before you provide a solution. You need to give them something of value before you ask or in exchange of what you've asked. Give them the tip they can use right now. Offer the "free gift" for entering their email or calling.

Mistake # 4. Thinking in one dimension.

If you're only thinking about slapping a video up so you can pat yourself on the back for doing video without thinking what has to happen next, you're wasting time. If you don't have an annotation in your video which provides a live link so they get to your home page or registration page the video will not get conversion. If you don't include a phone number with a live person answering and responding you will put another obstacle between I'm interested and I want to pay you .

Mistake # 5. Using one video version for every display.

If you are talking to people not already involved in your club or programs you have to build a relationship with them. If you are talking to people already members but not personal training they need another message. If you're talking to prior or current personal training clients about what's next or upgrading that's a different conversation. What you put on your Facebook page for personal training clients should have a different purpose than the video you put on YouTube to attract people who are doing a Google search for fitness options.

Mistake # 6. Creating a lame title that will never be seen.

Your goal is to get shown as the number one video in the search for your topic. Consider how many times you click on a video, article or blog that is on …

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As a sales and marketing professional, it really warms me when I’m in a new town and walk into a shop or restaurant and come across a Health Club lead box. What pains me, is to see those amazing lead generators sitting there with no entry slips on them or no pens attached or even just pushed in the corner of a shop.

……Some Simple Steps to get the most from your lead boxes….,

1. Get out there and work them!

Contrary to belief they don’t fill up by themselves. Unless you are checking them regularly, (Synergy recommend Mon, Wed and Fri) the next time you go to collect them you might not even be able to find them. Ensure they are in a visible location, at least where people have time to stop for 30 seconds and fill them in. Ensure they have pens (that work) and entry slips attached.

2. Find an internal Champion

You can triple your chances of success with your lead boxes if you have a an internal champion in the shop, restaurant, company who is in a position to enforce your lead box staying in a good location and even better, they can encourage customers to enter their details.

In a recent sales promotion Synergy conducted for a client we received over 30 leads per day from 1 hairdressing salon. The owner (who is now a member) has the reception staff asking customers if they would like them to enter their details in a prize draw for a health club membership. The staff even complete the details for them. These leads alone equate to an average of 12 appointments per day, 8 shows, and 5-6 sales per day. (from only 1 lead box!)

3. Build a Relationship – no relationship – no lead box

Sounds simple and it is. Many membership consultants all know how it feels to walk into a shop and ask if they can display a lead box and they say “no” or “head office wont allow it”. McDonalds is one of my favourite, but I guarantee if you just walk in cold or even call up to ask about placing a lead box they will say “sorry, we are not allowed to display anything that is not agreed by the McDonalds corporation.” I can equate 20% of sales in our last 5 promotions to lead boxes in McDonalds with only 2 lead boxes at the tills.

One of the ways we begin the relationship is by calling the business and speaking to the boss and informing them that each month we select 5 local businesses to receive some Free £50 club vouchers (5 day trials), we arrange to call by when they are there to give them directly to him or her so that he/she may distribute them personally. When we take the trial passes we spend time building rapport and getting to know the owner/boss.

4. Get them out there!

Then a few days later we arrange to collect a list of names of those who he gave the passes to. At this point we take the lead boxes with us and agree to furnish them with some discounted joining fees for his staff, as long as they display the lead boxes. By this time it is much easier to get an agreement as we already have a good relationship with the business.

Our sales teams find this a much easier approach than just turning up or cold calling to place lead boxes. Don’t forget a set of 10 lead boxes can be worth an extra 20 – 50 sales per month (for the cost of 1-2 members). Now get out there and make them work for you!

If you would like further information on Leadbox selling or to purchase leadboxes [http://www.synergy-training.com/market_lead_boxes.php] and artwork, just click

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Source by Shaun Adams

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