Tag: Strategies

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Traditional forms of advertising just aren’t cutting it anymore. Commercials and online advertisements are easily overlooked, skipped, and muted, leaving budgets with little to show in regards to customer acquisition and brand awareness.

This is 2018 and people are searching for information from those they trust or see as experts. That’s what makes influencer marketing so valuable. It opens the door for authentic stories and experiences to formulate around brands in a way that can’t be accomplished through other types of advertising.

If you’ve been hesitant to take the plunge into influencer marketing, then hopefully these five strategies that big brands implement will change your mind.

1. Celebrities or No Celebrities? That is the Question.

It makes sense to think that if a brand hired a celebrity with millions of followers, their campaign would be more successful because it would reach a larger audience.

But this couldn’t be further from the truth.

Recent research has shown that engagement actually starts to decrease as follower counts grow. After evaluating over 800,000 Instagram users, Markerly discovered that those with 1,000 or fewer followers had an 8% engagement rate, while users with over 10 million followers only had a 1.6% engagement rate. The research goes on to show that hiring influencers with 10,000 to 100,000 followers gets you the best results.

One of the biggest reasons for this is because micro-influencers tend to build a following based on what they share on their blog or social channels. If someone consistently posts about being a mom, odds are that other moms are going to follow along and relate to that influencer’s content. With each new post, more and more credibility is built, and eventually this influencer may become their audience’s go-to expert on the topic.

By the time that influencer publishes a sponsored post about a product they’re raving about, they’ve already built the trust of their audience, and those followers will want to try the product as well. This is a win-win situation because as more followers begin to talk about the product or buy it, the brand should experience a lift in their own follower counts, as well as their sales.

Aside from having better engagement rates and a more targeted audience, micro-influencers also cost significantly less than celebrities. Hopper HQ recently shared that a single Instagram post from Selena Gomez costs $550,000. In contrast, it costs $214 on average to hire a micro-influencer in the United States to post on Instagram. That means a brand could hire approximately 2,570 micro-influencers in exchange for one Selena Gomez post.

Bigelow Tea, in collaboration with Walmart, realized their money was better spent with micro-influencers, so they worked with Collective Bias on their Tea Moments campaign, and the results were stunning. By hiring influencers in the healthy living and wellness verticals, the product fit authentically into their blogs and social channels. The content was so well received by the influencers’ audiences that Bigelow Tea experienced an 18.5% sales lift and over 44 million impressions from the campaign.

2. Creative Freedom – What It Means and Why It’s Important

A common mistake brands make when first working with influencers is trying to have too much control over the process. If you chat with an influencer, odds are they’ll tell you creative freedom is one of the most important things they look for before agreeing to participate in a campaign. They understand what their unique voice is, and if they aren’t offered the ability to keep that voice, odds are they’ll decline working on the campaign. Or worse, if they participate in the campaign and their followers don’t respond well to it because it appears inauthentic, the brand may develop a negative conversation amongst their target audience.

While it may be difficult for brands to give up control of the creative process, it’s important for influencers to be trusted to do their best work. This is why hiring influencers who are on-brand with your values and style is so important.

DSW’s 12 Days of Converse campaign found five influencers that fit their ideal demo and hired them to design two to three pairs of Chuck Taylors, then announce to their followers that they could win a …

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We all have certain pet peeves that just bug the heck out of us. So, in today’s writing, I will go over some of my gym/workout pet peeves that drive me nuts! But then I have to stop and tell myself, “to each his own.” I then feel better and go on with my life. After all, what someone else does is none of my business, right?

Pet Peeve: Texting while at the gym.

Yes, cell phones are part of our every day lives, I get it. I also know that I’m technologically challenged and I’m sure I only use my cell phone in a minute capacity for what it was designed. BUT, when someone is waiting for a machine or for a particular weight, and the person “using” it is texting away, that’s just wrong! Several years back, when all cell phones did was make calls, there was a guy working out at my gym who wore a strap around his waist that had his cell phone, his pager, some gizmo that unlocked his house, and a beeper to let him know if someone opened his front door (I’m not kidding). I was friends with the guy, so jokingly I asked him if he was applying to be the new Batman because he already had his Batman utility belt on! He told me he needed all those items on his person in case something happened to his cat. Huh? (and he wasn’t kidding) Today, I understand cell phones are used for music, so I have lessened my pet peeve on that just a bit. BUT, if you text or make calls while you are supposed to be working out at the gym… FINGER OF SHAME TO YOU!

Pet Peeve: Not racking your weights.

As much as people talk about this, it’s a never ending problem at some gyms. People, if you’re strong enough to lift it, you’re strong enough to put it away. Other people aren’t there to serve you. It’s simple, if you’re too lazy to put it away, you shouldn’t lift it to begin with… period! If this is you… FINGER OF SHAME!

Pet Peeve: Not wiping your sweat.

Yup, I’m sure we’ve all seen this before. I LOVE the feeling of having sweat dripping off my nose during my workouts. That makes me feel like I’ve done something. And, I love it when I see others doing the same thing. BUT, I don’t care to see other’s bodily fluids dripping off a piece of equipment I’m about to use to begin with. Bring a freaking towel and clean up your stuff!

Pet Peeve: Leaving a gym bag in the middle of the floor.

Some people bring a gym bag to the workout area of a gym with them. I always ask, what could they possibly have in that bag? If it’s so important, they should leave it at home or at least in their car. If it’s their change of cloths, why don’t they leave it in the locker room? If they are afraid something will get stolen, maybe they should look for another gym, or get a lock, or again, don’t bring it in the gym to begin with.

Most people who do this are nice enough to at least keep their bag in the corner, or against the wall, but there are some people who just flop the bag out anywhere and expect people to walk around it. Which leads me to…

Pet Peeve: Not being courteous.

Some people walk around the gym as if others should bow down to them. Seriously? Just because you may be able to lift more than me, or have that super model body, doesn’t give you the reason to look down on me. Oh sure, I’m envious, I’m jealous, I’m impressed, but I certainly DO NOT think you are better than me. And, I’m sure I’m naive with this statement, I usually assume people feel the same as I do. When you look down upon someone, and feel you are superior to them, all you’re doing is letting the rest of the world know how much of an ass you are. FINGER OF SHAME TO YOU!…

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Being fit and healthy, especially after the age of 40, is not just a 60 or a 90 day event. It’s an ongoing process which does require effort on your part.

And, to be living a fit and healthy lifestyle is why you’re reading this article, right?

The Challenge

The challenge for many people over the age of 40 is there are so many gyms, websites, workout program, “stop the insanity” type people out there which means confusion and mistakes can easily be made. Which brings me to this post…

Here’s 3 of the biggest workout mistakes people do on a consistent basis.

Mistake #1: They Feel It Takes Too Much Time

I hear this often and, quite frankly, the more I think about it the more absurd it sounds to me. Sure, it does take some time, but what doesn’t?

The question should be “How much time out of my day will it take?” Most workout programs, whether it’s a cardio based workout, or a weight training based workout, usually can be done well within a 60 minute time frame. Heck, even a 30 minute time frame.

Does it have to be every day? Of course not. 4-5 times a week is ideal to do SOMETHING that will benefit your health.

So, if you’re telling me you can’t find at least 30-60 minutes a day to do something that will improve your health, and you REALLY want to do it, then we need to talk. Because if you really want to do it, we will find that time for you. But, the choice is yours.

Mistake #2: Spot Reduce Fat

I don’t know where this originated from, but the general public thinks that fat reduction in the human body can be isolated. For example, getting rid of unwanted fat around the belly area only, but leaving the arms and legs alone. Folks, it does NOT work that way.

Your body does NOT reduce fat in a specific place you want it to do so. People think that if they do 100 sit ups a day for 7 days, they’ll have that six pack abs look. The truth is… NOT!

Generally speaking, the more activity you do, the more your body will burn fat. BUT, it does not burn it in a specific place, it’s more kind of all over at once, if that makes sense. If your belly has a lot more fat than your arms, it will look like it’s getting smaller quicker, but it burns at about the same proportion. Make sense?

My advice, just work out and eat right for now. Body shaping will come later, OK?

Mistake #3: I Can Figure This All Out On My Own

Really? You can? Now granted, some people can do it on their own, but it’s a VERY small percentage of the people who could. You will need some sort of coaching to help you along.

By “coaching”, I’m not saying you should hire a personal trainer (but it is good to do so), but at LEAST get a workout program to follow along. There are so many programs, websites and people out there, you can find SOMETHING somewhere. BUT, the issue then stands, will you follow through with the program? Will you actually DO the program? If you do, you’ll see results. Once you see results, you’ll be more inclined to follow other programs, which will turn your life around and you’ll be living that fit and healthy lifestyle in no time!

BONUS TIP! – Find a fitness professional or workout program to fit your way of life. We have interviewed over 40 Fitness Professionals from around the world and they each bring something unique to the table, and they all want to help you!

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Source by Andrew Poletto

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