Tag: Success

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Sixty years after India’s independence, despite a “booming” urban economy, 300 million Indians (roughly the size of the USA) still live in abject poverty and one could argue that the biggest price they pay for being poor is their health. While health services in India are generally designed to be inclusive of all people regardless of caste, gender, geographic location, socio-economic status, or any other basis of exclusion, this doesn’t always hold true in practice.

One area where lack of inclusiveness can have especially dire consequences is that of newborn and child health. The country has the unfortunate distinction of claiming 30 percent of the total neonatal deaths in the world. Every year, 1.2 million of the 27 million babies born in India die within the first month of life, according to the latest National Family Health Survey (NFHS-III).

Part of the problem is limited access to hospital and institutional support. In India, 65 percent of all births occur at home, often without the assistance of a skilled birth practitioner. When something goes wrong, there is no one to help and often no plan to get the woman to the local medical center. In rural areas, women often die because transport is not available.

The Indian government has come up with schemes such as the National Rural Health Mission (NRHM) and the soon-to-be-launched National Urban Health Mission (NUHM). Both schemes give high priority to the issue of maternal and newborn health for marginalized communities, and seek to improve the availability of and access to quality health care for those at the lowest rung of the socio-economic ladder. Additionally, government programs such as the Janani Suraksha Yojana incentivize delivery in hospitals by encouraging mothers to opt for institutional deliveries.

Unfortunately, in a country of India’s size, many local communities are unaware of these schemes. Those that are aware of the schemes are often confused about the details and how to go about accessing the services. Even more common is the lack of awareness about why these schemes are important in the first place. In many Indian households, where the basic issues of survival take center stage, the health of mothers and their newborns is often sidelined.

Not so in Sabji village in Uttar Pradesh where Ms. Ramvati works. She is a government-sponsored trained Accredited Social Health Activist (ASHA). ASHAs are part of an initiative that falls under the NRHM with the aim of bringing communities and health services closer. Ms. Ramvati makes home visits to pregnant women in the village, educating them about safe birthing practices.

She explains that the process of bringing about change has not been easy, but using materials and training provided by a project called Sure Start has eased the way a lot. The project¾a five-year initiative based at PATH, an international not-for-profit organization supported by the Bill & Melinda Gates Foundation¾is working with rural communities in Uttar Pradesh and marginalized urban settlements in Maharashtra to help mothers and children survive and stay healthy.

Projects such as these work on the premise of community action and involvement. They work in tandem with the Indian government’s efforts to develop community-level systems for improved services. The goal is to actively engage with the community to bring about change from the inside out.

“Earlier, people were somewhat suspicious and some even forbade me from coming into their houses, but I now receive a lot of respect,” says Ms. Ramvati. “People ask me to sit, offer me tea, and actually listen to what I say.”

Ms. Sudama, a mother of three who is expecting her fourth child, says, “Didi [Ms. Ramvati] comes to our house, and therefore I know how to access a four-wheel vehicle when I need to go to the hospital. I have also kept the telephone number of the doctor handy.” Ms. Sudama’s birth preparation calendar-a gift from Ms. Ramvati-is displayed prominently on her wall.

On another of Ms. Ramvati’s visits, Ms. Sudama was given a tiffin box. While the expectant mother cannot break with the Indian custom of feeding her family first, she now uses the tiffin box to put aside some cooked food for herself and consumes it after everyone else. “I already have …

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Video marketing is a natural tool for growing your fitness business. Most trainers enjoy showing exercise or talking about it much more than they do conducting a sales consultation. If you want to get more paying fitness clients, you want video. In any advertising or marketing efforts images stand out before copy. If your amazing headline captures someone's attention first, your image is going to be a close second. Place a video beside a static photo and the video wins.

In a world of instant gratification if you can give a prospective customer a piece of what they'll be getting when they become a client you'll edge out your competition, providing you do it right. As a fitness marketing coach the mistakes I see in use of video are common. The focus of this article is taking doing video, to doing it right.

Mistake # 1. Not doing it at all.

If you're not doing video marketing. Start. You're going to make mistakes but you can start developing the habit and systems for regularly shooting videos and posting them. From that point you can start focusing on getting better results. Any less than desirable attempts can still be salvaged.

Mistake # 2. Starting without an objective.

When you contemplate writing a big fat check for a radio or print ad you think hard about what you want the ad to do and what action you want the prospective customer to do once they've been exposed. Your free video marketing strategy should be no difference. After viewing do you want the customer to register for a bootcamp, a complimentary session and how should they reach you? Should they call you, click on your active link, or what action do you want them to take?

Mistake # 3. Turning on the camera without a script.

To make a video that's conversational and friendly, casual and compelling, you have to know exactly what you are going to say. That starts at the drawing board. If you have resolved the second mistake and you have an objective, then your script should lead the customer to wanting to do just that. That is not going to happen by accident. Like making a sale, certain steps have to come in advance of asking a customer who doesn't know you until watching you the first time to take action. What happens in a sale? You discover the problem, right? So in your video you are first going to talk about the problem, before you provide a solution. You need to give them something of value before you ask or in exchange of what you've asked. Give them the tip they can use right now. Offer the "free gift" for entering their email or calling.

Mistake # 4. Thinking in one dimension.

If you're only thinking about slapping a video up so you can pat yourself on the back for doing video without thinking what has to happen next, you're wasting time. If you don't have an annotation in your video which provides a live link so they get to your home page or registration page the video will not get conversion. If you don't include a phone number with a live person answering and responding you will put another obstacle between I'm interested and I want to pay you .

Mistake # 5. Using one video version for every display.

If you are talking to people not already involved in your club or programs you have to build a relationship with them. If you are talking to people already members but not personal training they need another message. If you're talking to prior or current personal training clients about what's next or upgrading that's a different conversation. What you put on your Facebook page for personal training clients should have a different purpose than the video you put on YouTube to attract people who are doing a Google search for fitness options.

Mistake # 6. Creating a lame title that will never be seen.

Your goal is to get shown as the number one video in the search for your topic. Consider how many times you click on a video, article or blog that is on …

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Undeniably, mobile healthcare and fitness apps development soared in the recent years, making huge scopes for people to embark into a healthy living. When the real fitness boom in the apps industry exploded in 2014, sports and healthcare apps became the new trend. Mobile app development market saw an unexpected expansion from apps of gaming, social, photo editing to apps catering sportsmen’s spirit and avid runners. With the advent of such apps, people are wearing smart devices, synced to apps on their mobiles to monitor caloric intakes, exercises, fat burns, pulse rate and other critical metrics. While fitness is a never-ending and pretty hot topic now at every open discussion, let’s find out the crucial facets to remember while planning out the development of a perfect fitness app.

Consider the type of app

Fitness apps are of varied types and come with different features like activity tracking, health signs assessment and workout tips. While some are like a personal coach to users, some are like dieticians guiding them a daily food regime. Thus, you need to decide which type of app you are going to offer and what functions you want to integrate into your app for that.

Allow intensive personalisation

Irrespective of the type, a personal account is certainly a must-have in a fitness app to offer end-to-end personalisation of the activities. Users can create own accounts and put in their all personal health criteria to get the fitness recommendations/support from the app that best suits their criteria. Further, a personal account will allow users to switch to different devices for separate activities without losing any data as both Android and Apple’s ecosystem now consolidate all data from various activity trackers and fitness apps in mobiles.

Alerts through push notifications

This is one of most crucial aspect for consideration in any fitness app as in-app push notifications will always alert the users about necessary workouts and diet plans. This will no doubt keep them motivated. Further, enabling push notification pop-ups from time to time are must-have for users because they can set them according to their workout schedules and personal fitness goals. Thus, notifications will keep them reminding about the activities, needed for fulfilling their pending targets.

Integrate options for socialisation

Fitness apps’ makers need to consider socialisation aspect too to allow users to connect with other like-minded and health-conscious freaks. This is necessary as users can share their personal fitness accomplishments which will eventually make them happy.

Provide tips for health planning

Lastly, make sure that your app will help users to plan appropriately a healthy lifestyle and a diet regimen. Aimed at helping users to achieve their personal goals, apps must contribute towards their healthy living by providing vital tips on diet, exercising, the process of gaining/losing weight, on maintaining stable heart rate, sugar levels and so forth. To cut it short, apps that allow creating personal profiles to users as per their physical attributes, should also be capable of planning and providing solutions to any health situations.

To put in a nutshell, creating a fitness app is not as easy as a pie and needs lots of considerations that will make it a perfect one for guiding people on healthy living. While it is no doubt a challenging task for owners and developers, these core attributes are compelling requirements for a fitness app to let it bloom in a short span of time.

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Source by Rob Stephen

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Just Do It!

Sound familiar? Nike had it right with this simple slogan yet I wonder how many take physical exercise and fitness seriously.

Recent article on Fitness Statistics by Sarah Marshall at MyFit.ca gave this sobering summary, ” More than 60% of adults don’t get the recommended amount of regular physical activity. Worse yet, 25% of all adults are not active at all! Nearly 50% of young people age 12-21 are not vigorously active on a regular basis. Only 19% of all high school students are physically active for 20 minutes or more in physical education classes every day during the school week. “. How do you measure up? No pun intended as my measurements have gone up consistently over the years as my exercise routines have diminished.

Keeping fit is vital to healthy living as my doctor reminds me at our regular semi-annual visits. Making time for fitness is another matter. We can all look at our daily calendars and say that there is just not enough time. But is time or the lack of it really the problem?

Of course not. When we get honest with ourselves the truth is we just don’t see it as a high enough priority. Many other more pressing activities crowd in and fill every waking moment. In fact if you are like me, an avid multitasker, you are handling at least two if not more demands at a time. You probably sing the same song with me, ‘ There’s just not enough time! ‘

But is that true? I have a number of friends who run miles everyday and they live very busy, productive and highly successful lives. So what is my problem?

I know that I need to get fit physically or at least make time every day for exercise. Not likely that at my stage in life I will need or be able to develop a body like Arnold S. but it would be great to have more energy to play with my grandchildren. So what should I do? What can you do to make sure you make time for fitness?

The first thing that I did recently was recognized that a holistic approach might be the best motivator. I realized that being physically fit without attention to my mental, emotional and spiritual well-being would not serve my long-term goals.

Mental Fitness

Anything that we want to carry out starts with our mental state. Training and education are critical components to mental fitness. Just like physical exercise we can train our mind through a variety of methods using our natural curiosity to keep our minds alert and active.

Emotional Fitness

Keeping our emotions in check is easier for some than others. I have always thought of myself as a very confident and emotionally stable person. In recent years I have faced some very challenging experiences that put my stability and confidence to the test. I realize now that if I had not been practicing sound emotional ‘exercises’ by taking the time to understand myself and get in touch with my emotions, the challenges I faced and still face could have thrown me off balance.

Spiritual Fitness

This area is too often ignored and yet has also gained a lot of press in recent years. Your spiritual domain is not just about what ‘religion’ you adhere to or what ‘belief system’ you follow. It has more to do with being in touch with the Creator of all life. Without attention to the basic Laws of Nature or Spiritual Laws of the universe life are void of meaning. A recent book by Reverend Graham Tomlin, ‘Spiritual Fitness’ talks about the balance needed between spiritual and physical fitness. One reader wrote, ” (in) ‘Spiritual Fitness’ (the author) conceptualized a powerful antidote to the consumption and luxury-driven culture advertised by modern media… “.

Physical Fitness

Finally, physical fitness, when balanced with all areas of our life becomes something that we cannot do without and still enjoy a full, vibrant and successful life. I am not advocating that you start running marathons tomorrow but a little walk everyday will do the heart and mind a lot of good.

One man I have read …

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If you are a person who has set a new goal and seriously plans to achieve it, there are a few steps you must take to ensure the best results. How can you guarantee you will put your best foot forward as much as you should? Having a solid game plan is an absolute must. You cannot get from point A to point B without clear-cut directions, so that is what this is all about.

Here are four important tips to keep in mind…

1. Establish Firm Goals. So, you have a goal in mind but can you describe it in detail? If not, that is a problem. You need to be able to clarify your goals, so you know precisely what you are working toward.

For instance, it is not helpful to say you want to lose weight; how much do you want to lose? Alternatively, how many inches do you want to remove from your different body parts? Make your goals as specific and measurable as possible, and this will serve you well in the long run.

2. Become Educated. Next, you need to gather resources and information. Don’t just hop on the first fitness program you come across because you think it’s good enough. Read more; educate yourself. As the saying goes, knowledge is power. The more you know and understand about fitness, the easier this journey is going to be.

Gathering sufficient resources also helps you evaluate choices on how you plan to strive to see optimal success. There are many ways to go about reaching any given goal and knowing this will help you pick and choose the method that will work best for you.

3. Find Joy In Exercise. Few goals are reached unless the journey is at least somewhat enjoyable. You are going to be spending a lot of time in the fitness element of your life, so the last thing you want is to dread every minute of it.

With so many different types of cardio machines available now, there is no reason to hate what you do. Take a closer look at all these different exercise machines and figure out which you will most look forward to using. Consistency is the biggest secret to success, and you will only be consistent if it is enjoyable for you.

4. Keep A Log. Finally, remember to track your progress. Many machines now make this super easy with their apps able to keep tabs on everything you do during your workout sessions.

Keeping a record helps you to look back on what you are doing and make sure whatever it is, it is going to deliver the best long-term results for your efforts. You can see what works, what doesn’t and base future progressions around that.

Keep these tips in mind and make sure you are doing your best to guarantee you are successful.

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Source by Beverleigh H Piepers

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