Tag: Website

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The fitness industry continues to evolve and it seems that there is a privately owned gym or studio on every corner in major cities across America. The competition is getting stiff and your success is riding on more than just the quality of the service you provide. Fitness center owners need every advantage they can get when gaining a piece of your local market share. Whether you realize it or not Google is playing a major role in shaping the future of your fitness business. Fitness website design is something that is no longer optional to survive in The New Economy Environment that we have entered.

Online fitness center marketing strategies start with asking a number of questions about your local market and the services you provide but here are some essential things to ask yourself.

1) Does your fitness website design have social media integration and strategy?

2) Do you have a blog attached to your fitness website?

3) Are you blogging regularly?

4) Are you building your list using an email marketing system?

5) Does your website have obvious calls to action?

6) Does your fitness website design funnel customers to where you want them to go?

If you answered no to any of these questions than it’s time to wake up and smell the coffee. A new generation of small business owners are coming into the industry that grew up with all of these skills. They will be your competition is just a few short years.

In addition to having a properly designed website you will also want to do a few other essential marketing tactics.

Google AdWords advertising (PPC)

It is now very easy to advertise on Google to local markets based of a predetermined number of square miles from your location. Keyword strategy and budget will dictate your success here but Google is still king and PPC advertising needs to be included in your overall marketing plan.

Clean up your local data.

Local search is a huge opportunity for local businesses to take advantage of. Although this is time consuming it is a must for fitness centers. First make sure you claim your business on the big three engines.

1) Google Places

2)Yahoo local

3) Bing local

Data providers

1) Acxiom

2) InfoUSA

3) Localeze

Internet Yellow Pages

1) Yellowpages.com

2) local.com

3) Superpages

4) CitySearch

5) Mapquest

These are just a few examples of how to list your fitness center to increase your chances of ranking higher in local searches in your niche.

This all sounds like a lot but don’t let yourself get overwhelmed. Take it one step at a time and remember you can always contact a professional to assist you.

The Big Picture

The main point here is don’t wait any longer. Pay attention to what is changing in today’s online dominated marketing strategies. These things take time and the sooner you take action the better off you will be in a year from now. There are many factors not even discussed today that will play a role in your fitness website design but the most important thing to understand is that they all work together for a greater cause. The more content you put together the more powerful you will be in The New Economy.

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Source by Mike David Singer

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When Health Consulting Businesses are Legally Responsible

One thing the internet is infamous for is being a source of advice for our health and well-being.

It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses.

We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.

Sadly, professionals in the health care industry, doctors, therapists, dieticians and nutritionists all have an everyday fight with misinformation that is provided on the internet.

If you are a blogger and have some experience with health-related issues, you may want to share this information with the world.

Or, you may be a professional with some education on certain health-related subjects and want to use that information to boost your business online.

Either way, you have to be very careful to follow the rules when it comes to providing health and wellness website information and advice to the masses.

Legal Responsibilities for Providing Health-Related Advice

So what are the legal issues for health consulting and coaching businesses when providing health-related information on a website?

There have been more than a few lawsuits in past years that have stemmed from sharing of health and diet advice with others on the internet.

In a recent lawsuit in North Carolina, a blogger changed his life and had experience with managing his Type 1 diabetes through use of the Paleo diet. He blogged about his efforts and when successful, he took his blogging a step further and began to share his meal plans and exercise regimens.

Eventually, he began providing one on one sessions to advise his readers in the ways of his experience for a fee.

In North Carolina, there is a misdemeanor law that makes it unlawful to practice dietetics or nutrition without a license. This blogger was charged with breaking this law and North Carolina Board of Dietetics/Nutrition is now threatening him with prison.

Research All Governing Bodies’ Rules & Regulations

When providing health and wellness information online, you must ensure you are following all the rules.

Each governing body has separate rules on what information you can and cannot advise the public with regarding their health.

Canada and the United States both have specific federal laws and then each province and state also have their own separate laws.

If you are going to provide information, then you must look up those laws according to where you live and where you are doing business from. And to take it even a step further, you then you have to consider the audience you are targeting.

A good guideline to follow if you are providing information on your health-related website is to ask yourself, are you being specific to a particular personal health situation. The blogger in the North Carolina lawsuit was doing OK with providing his personal experiences with the Paleo diet.

His suggestions for exercise regimens or providing his personal diet plans on his health and nutrition website may even have been OK with the law but as soon as he started consulting one-on-one with individuals and providing advice, he was beyond sharing his personal experience and fell into the realm of providing medical expertise in an area where he was not legally certified to engage in.

Remember, giving your opinion about a health-related subject or telling about your specific experience is one thing but if you are claiming to be an expert in anything on your health and nutrition website, you could be held accountable by the boards who are responsible for governing the public education on the subject and run into legal issues.

You must not in any way claim or pose as something you are not if you are going to provide reliable health information.

If you are handing out health or wellness advice you need to be very clear about what your education and expertise are and also be very careful of the legal …

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